Preferred Platforms for E-Commerce

E-commerce have become the most effective trade channel thanks to the widespread internet industry. Producers and suppliers from all over the Turkey gave priority to online sales platforms.

When we look at the numerical data of the developments in the e-commerce sector, according to the TÜBİSAD 2019 E-Commerce Market Size report, we see that e-commerce in our country grew by 39% between 2018-2019. Also we see that online retail alone has grown 48%.

You can set up your own e-commerce site to sell online, or you can make your sales from online marketplace sites.

Which channel is more profitable for those who want to do e-commerce? E-commerce site or marketplace?

While answering this question, I suggest you take into account both aspects as a basic distinction and I begin my evaluation in this direction. Is the main idea here to gain short-term gain or to build a brand in the long term?

When it comes to selling online, the first option that comes to mind would be to set up an e-commerce website. We see that this idea has changed thanks to the campaigns and product policies implemented by the marketplaces. Online marketplaces appear as the most preferred sales channels.

1) Product

To gain profit in the short term and to be able to do e-commerce without a stock without a manufacturer.

2) Easy Access to a Consumer

All marketplaces have their own followers/consumers. By opening stores in marketplaces, you create your brand, start selling, and provide direct access to customers. It is very easy to reach the target audience in order to sell your products.

3) Business Partnerships of Market Places in Logistic Solutions

Contracted cargo companies of online marketplaces provide a significant advantage in your sales. You can manage the process with more advantageous options according to the shipping agreements you will make as an individual.

4) Solutions of Market Places in Customer Relationship Management

You will start e-commerce, it will be very difficult to manage the customer relations process if you do not have an expert team. Sales rules are determined in the market places. This process is managed by expert teams.

5) Advantages in Marketing Processes

The cost of creating a new brand through an e-commerce website is higher than in marketplaces. Because in this market where many brands are located, standing out and increasing brand awareness depends on the marketing strategy and the budget allocated for it.

6) Ease of Technical Infrastructure

When you open a store, you do not have to deal with technical infrastructure works. Site management does not require site installation and maintenance. With easy-to-reach tools such as marketplace integration and XML integration, you can open your products for sale in a very short time.

7) Competitor Analysis

Competitors selling on the same marketplace can be easily analyzed. You can follow which products they sell over which price range.